COnNECTIoN
Every value chain is born from connections. Between skills, languages, people, and visions. Design di Filiera 2025 brought together designers, professionals, researchers, and students to reflect on the role of gaming and gamification as tools capable of driving innovation far beyond the world of play. In a context rich in diverse contributions and perspectives, our role was to make the common thread of the day visible, transforming ideas and presentations into a shared visual narrative.
PROCEsS
We carried out a live scribing activity throughout the entire conference, capturing in real time the concepts, connections, and insights that emerged from the speakers’ contributions. Rather than simply documenting individual talks, we created a map capable of connecting themes, disciplines, and different perspectives, offering an overall view of the event.
HIGhLIgHTS
The result is a visual map that conveys not only the content that emerged during the conference, but also the relationships between ideas, disciplines, and people. An artifact that extends the value of the event over time, facilitating knowledge sharing and enabling the themes explored to be revisited from a new perspective. The participation of students from Scup Academy and the Accademia di Belle Arti di Bologna made the project even more meaningful. They worked alongside the Yobi team during the live scribing activity, transforming the conference into a hands-on learning laboratory where education and professional practice came together in a single experience.
